Regional Franchise Head (Primary Care), META

The Position

The Role

The position will be based in Cairo, Egypt and will report to the Commercial Director, META. The role will be responsible for leading the strategic direction, business performance, and market expansion of the primary care portfolio in the region. The role focuses on driving growth in therapeutic areas such as digestive care, cardiovascular, and metabolic disorders. Collaborating across sales, marketing, medical, commercial excellence and market access teams, the Franchise Head ensures effective commercialization and life-cycle management.

Your Opportunities

• Develop and implement regional strategies for the primary care portfolio, ensuring alignment with global and country-specific objectives.
• Lead the execution of regional marketing plans, optimizing product growth and responding to market opportunities.
• Provide strategic input into business development projects, evaluating partnerships and market expansion opportunities.
• Oversee successful product launches and life-cycle management to meet evolving market needs.
• Drive the development and execution of brand strategies to strengthen brand equity across key therapeutic areas.
• Ensure the brand’s value proposition is clearly communicated and resonates with both healthcare professionals and patients.
• Collaborate with marketing teams to enhance brand differentiation and consistency, ensuring a lasting impact in the marketplace.
• Monitor brand performance across the region, ensuring brand strategies align with long-term growth objectives.
• Empower teams with the strategies and resources needed to drive regional success.
• Lead cross-functional collaboration between marketing, sales, medical, and market access teams, ensuring cohesive execution.
• Lead product commercialization and life-cycle management, promoting adaptability to changing market dynamics.
• Champion innovative approaches and digital transformation to ensure growth and portfolio competitiveness.
• Advocate for continuous improvement and the adoption of new initiatives.
• Support local teams in executing customer-centric marketing strategies and product launches that drive engagement and adoption.
• Ensure the portfolio’s value proposition resonates with external stakeholders and addresses healthcare needs.
• Serve as a key liaison between country teams and regional/global leadership, ensuring clear alignment on objectives and initiatives.
• Provide actionable feedback to guide local teams in meeting regional goals.
• Present portfolio performance and strategic direction to senior leadership, offering insights and recommendations.
• Promote the integration of digital tools and analytics to enhance decision-making and market execution.
• Support the implementation of omnichannel marketing strategies for comprehensive customer engagement.
• Monitor and analyze franchise performance across the region, using insights to make strategic adjustments and drive growth.
• Ensure resources are efficiently allocated, with marketing investments delivering measurable value.
• Leverage data-driven decision-making to align business outcomes with growth objectives.
• Foster a culture of continuous learning and development, promoting best practice sharing across the region.

Who You Are

• Bachelor’s degree in Business, Economics, Pharmacy, or related fields; an advanced degree (e.g., MBA) is preferred.
• 12+ years of experience in primary care, commercial, sales and marketing management, or related fields within the pharmaceutical industry.
• Proven track record in driving commercial growth and managing cross-functional teams in complex environments.
• Brand Management & Equity Building: Expertise in developing and executing strategies to build strong brand equity in pharmaceutical markets.
• Strategic Thinking: Demonstrated ability to develop and execute regional strategies aligned with global and local goals.
• Cross-Functional Collaboration: Ability to work effectively across sales, marketing, medical, and market access teams.
• Business Development: Expertise in managing alliances and providing strategic input into business development projects.
• Analytical Skills: Strong ability to monitor business performance, use data-driven insights, and make informed strategic adjustments.
• Digital Empowerment: Experience leading digital transformation initiatives and omnichannel strategies.
• Communication & Stakeholder Management: Excellent communication and influencing skills, with a proven ability to engage with internal and external stakeholders.

We Are Acino

At Acino, we push the boundaries to deliver high-quality pharmaceutical products that improve patients’ lives. Driven by our collective purpose to provide access to medicines to those in need, our strength lies in our unique expertise and presence in emerging and high-growth markets. We are proud to be challenging the status quo in the pharmaceutical industry, always looking ahead to the future with an open mind.

Join Acino, a dynamic and rapidly growing environment where your contributions can make a real difference.

Acino is an Equal Opportunity Employer.

How To Apply

Note that only direct applications via our HR system (follow the link) will be considered.